Integrations

Bitrix24 Telegram Integration

Stop opening a separate app for customers who write on Telegram. Your team's Telegram accounts connect to Bitrix24 and conversations are written to the same customer record.

At a glance

  • Real account connection
  • One inbox
  • The same customer record
  • Unrestricted first contact
  • Two-step verification

Why Telegram gets overlooked

Because it is less widespread than WhatsApp, most setups never address it. The result:

  • Telegram enquiries never entering the CRM
  • Agents switching between two apps through the day
  • The same customer's WhatsApp and Telegram conversations sitting apart
  • Not knowing which ad a Telegram customer came from
  • Missing Russian-, Persian- and Arabic-speaking customer groups
  • Response time measured only for WhatsApp, leaving the real picture incomplete

Scope of the implementation

Telegram connects to the same infrastructure as WhatsApp; no separate system is built.

Real account connection

Your team's Telegram accounts connect to the panel by QR code. The customer writes to a real person, not a bot.

One inbox

Telegram conversations sit in the same list as WhatsApp, with a channel filter to view Telegram only.

The same customer record

Conversations write to the Bitrix24 record; owner, stage, tags and notes work as they do for WhatsApp.

Unrestricted first contact

With no 24-hour window and no template approval, you can write to a customer directly whenever you need to.

Two-step verification

If two-step verification is enabled on your Telegram account, the connection supports it ; you do not have to turn your security setting off.

The same reports

Response time, reachability and volume reports are read from one place, broken down by channel.

A real account, not a bot: why it matters

Most Telegram integrations run through a bot and the customer notices immediately: no profile photo, a username ending in "…_bot", a conversation that starts formal and cold. What connects here is the team's own account, so on the other side there is a real person with a username and a photo. In businesses where trust drives the decision, such as health tourism, that difference affects the purchase directly.

  • A real account with a username and profile photo
  • The customer starts the conversation as they always would
  • Voice notes, photos and documents work the same way
  • Agents can write from the panel or from their own Telegram app
A Telegram conversation shown alongside its CRM record

The same list, separable by channel filter

Telegram conversations sit in the same inbox as WhatsApp, so agents work from one screen through the day. When you want to look at Telegram only, the channel filter is enough. That separation also helps in reporting: how many enquiries came from each channel, where response time is longer, and which channel converts better can all be seen separately. In most of our clients Telegram converts better than WhatsApp; because customers who write there tend to be further along in their decision.

  • One list, separable by channel filter
  • Enquiry volume and response time per channel
  • Conversion comparison per channel
  • The same customer's conversations across both channels merge on one record
A conversation list filtered to Telegram

There is no 24-hour rule on Telegram

On WhatsApp, a 24-hour window opens after a customer writes to you; once it closes you can only re-open contact with an approved template. Telegram has no such restriction. That is a real advantage in businesses with long decision cycles: sending a price update or an appointment reminder weeks later does not require waiting for template approval. Follow-up flows are often more flexible to build on Telegram.

  • No template approval required
  • You can send the first message directly at any time
  • More flexible than WhatsApp in long follow-up cycles
  • Follow-ups can be built with the same automation logic

Who does it really matter for?

Telegram is not as widespread as WhatsApp across the general population in Turkey, but it is the primary channel for specific customer groups. For our health tourism clients, Russian-speaking patient flow comes largely through Telegram, and the same holds for enquiries from Central Asia, the Caucasus and Iran. In software, gaming and crypto, Telegram is already the default. If you receive enquiries from these groups, not connecting Telegram means leaving that line entirely outside measurement.

  • Russian-speaking patient and customer flow
  • Enquiries from Central Asia, the Caucasus and Iran
  • Software, gaming and crypto sectors
  • Communication with overseas dealers and suppliers

Operational differences between Telegram and WhatsApp

Both work in the same inbox, but their rules differ; the setup follows accordingly.

Operational comparison of Telegram and WhatsApp lines connected to Bitrix24
TopicTelegramWhatsApp
ConnectionQR code, within minutesQR code or Meta approval process
24-hour ruleDoes not applyApplies
Approved templates requiredNoOutside the window, yes
Can you message first?Yes, freelyOn an official line, with templates
What the customer seesA real account, not a botA personal number or your business name
Group chatsSupportedSupported on QR lines
Ad conversion reportingNoYes, on an official line
Monthly costUSD 50 per lineUSD 50–60

How would this work in your process?

In a free 30-minute call we listen to your workflow and map out how this would run in your company.

Book a free consultation

How we work

Telegram is usually added alongside a WhatsApp setup and does not need a separate project.

  1. 01

    Deciding which teams connect

    We identify the agents who receive Telegram enquiries; each account connects as its own line.

  2. 02

    Connecting the accounts

    QR codes are scanned, and where two-step verification is on, that step is completed too.

  3. 03

    Record matching and queues

    Which Open Channel Telegram conversations land in, and how they are routed, is defined.

  4. 04

    Follow-up flow and training

    Because there is no template restriction, follow-up messages are designed and the team is trained.

What you end up with

  • Telegram lines connected to Bitrix24 through real accounts
  • A shared inbox with WhatsApp and a channel filter
  • Multi-channel conversation history merged on one customer record
  • Follow-up and reminder flows with no template restriction
  • Response time and volume reports broken down by channel
  • Recorded training for the team

Frequently Asked Questions

Is our customer writing to a bot?

No. What connects is the team member's own Telegram account, so the other side sees a real person with a username and profile photo. With bot-based integrations customers notice immediately and trust weakens.

We have two-step verification on. Is that a problem?

It is not. The connection supports two-step verification and you do not have to turn your security setting off; the verification step is completed during connection.

Can we send bulk messages on Telegram?

Technically possible since there is no template restriction, but it needs care: Telegram also applies account restrictions against bulk and unwanted sending. If you send commercial electronic messages in Turkey the IYS obligation applies too. We recommend targeted follow-up flows rather than bulk sending.

Is adding Telegram hard if we already have WhatsApp?

It is not, it runs through the same panel and the same Bitrix24 connection. A Telegram account connects as an additional line and no separate project is needed. It can usually go live the same day.

Let's configure this around your business

Book a free intro call and we'll walk through your process and show which settings fit you.