Funnel and conversion
The most-viewed report is the funnel: how many records sit at each stage, what the conversion between stages is, where losses concentrate.
The funnel alone is not enough; read alongside rep performance and conversion by source the picture completes; showing whether the problem is the process, the team or the leads coming in.
- Conversion rates by stage
- Performance by source and campaign
- Sales and activity per rep
- Average deal size and lifetime



